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WWE Raw

WWE Raw is a professional wrestling television program for World Wrestling Entertainment (WWE) that currently airs on the USA Network in the United States. The show's name, which is also stylized as RAW, is also used to refer to the Raw brand, in which WWE employees are assigned to work and perform on that program; the other program and brand currently being SmackDown. It is the only television broadcast for the Raw brand. The show originally debuted in the United States on the USA Network on January 11, 1993. It remained there until 2000, whenRaw was moved to TNN, later known as Spike TV. In 2005, the show was moved back to the USA Network. Since its launch in 1993, Rawcontinues to air on Monday nights. Raw is generally seen as the company's flagship program due to its longer history, higher ratings, the fact its shows are live every week, and emphasis on pay-per-views. It is the longest running, weekly episodic television show in history (without taking a hiatus).

Original format

Beginning as WWF Monday Night Raw, the program first aired on January 11, 1993. The show as presented would be barely recognizable to a viewer of today's programming - as the WWF at the time was attempting to cater to a younger audience with cartoonish, one dimensional characters. It screened on the USA Network for one hour. Of the wrestlers featured on that occasion, only one is still actively wrestling with WWE: The Undertaker. The original Raw broke new ground in televised professional wrestling. Traditionally, wrestling shows were taped on sound stages with small audiences or at large arena shows. The Raw formula was very different than that of its predecessor, Prime Time Wrestling. Instead of taped matches, with studio voice overs and taped chat, Raw was a show shot to a live audience, with angles as they happened. The first episode featured Yokozunadefeating Koko B. Ware, The Steiner Brothers defeating The Executioners, WWF Intercontinental Champion Shawn Michaels defeating Max Moon and The Undertaker defeating Damien Demento. The show also featured an interview with Razor Ramon.

Raw originated from the Grand Ballroom at Manhattan Center Studios, a small New York City theater, and aired live each week. The combination of an intimate venue and live action proved highly successful. However, the weekly live schedule proved to be a financial drain on the WWF, and taped shows began airing every other week. From early 1994 to September 1999, Raw was shown live on one Monday and then the next day (Tuesday) next Monday'sRaw was taped. This meant that Raw was live one week and taped the next.

The storylines and characters during the early years of Raw still had a healthy dose of the old Federation "gimmick-heavy" style. For instance, events occurred such as Irwin R. Schyster tearing up Tatanka's headdress, the various "Undertaker sightings" in mid-1994 and characters like Duke "The Dumpster" Droese, Doink the Clown, or Bob "Spark Plugg" Holly.

Raw, uniquely in its day, covered the unexpected, exciting moments, a prelude to "the Attitude Era", in which it coinedRaw as "Uncut, Uncensored, Uncooked."[6] Some of those moments include Razor Ramon losing a match unexpectedly to The Kid or Marty Jannetty beating Shawn Michaels to win the WWF Intercontinental Championship. Raw also was the first WWF television program of any kind to show footage of Lex Luger bodyslamming Yokozuna at the USS Intrepid.

Vince McMahon, Rob Bartlett and "Macho Man" Randy Savage served as the original hosts of Raw. Sean Mooney conducted the interviews and Bobby "The Brain" Heenan also helped contribute. On April 19, 1993, Rob Bartlett made his final appearance on the program. He was dropped from the broadcasting team and was replaced by Bobby Heenan the following week, who remained until December 6, 1993, when Gorilla Monsoon kicked him out of the WWF. In reality, this was a storyline between Monsoon and his close friend Heenan, who decided to leave the World Wrestling Federation in order to lighten his travel schedule and because he didn't want to take a 50% paycut. After about a year, Raw moved out of the Manhattan Center and traveled to various regular Federation venues in the United States.

In 1995, World Championship Wrestling (WCW) began airing its new wrestling show, WCW Monday Nitro, live each week on TNT. Raw and Nitro went head-to-head for the first time on September 11, 1995. Due to Raw's taping schedule on several occasions, WCW Vice President Eric Bischoff, who also worked as an on-air personality, would frequently give away the results of WWF's taped Raw shows on the live WCW show. Some fans also looked at Raw taping results on the steadily growing Internet; as a result, this caused the ratings of the tapedRaw episodes to be lower.

Until September 1999 WWF Raw broadcast live every other week to save costs, but ratings and pay-per-view buy-rate increased, allowing them to justify doing a weekly live show.

At the start of the ratings war in 1995 through to mid-1996, Raw and Nitro exchanged victories over each other in a closely contested rivalry. Beginning in mid-1996, however, thanks primarily to the nWo angle, Monday Nitro started a ratings win-streak that lasted for 84 continuous weeks, ending on April 13, 1998

On February 3, 1997, Monday Night Raw went to a two-hour format, as the Attitude Era was starting to come in full stream in the WWF. In an attempt to break the momentum of what had turned into ratings domination by WCW's competing Monday Nitro, Extreme Championship Wrestling (ECW) was brought in as Jerry Lawler challenged ECW on February 17, 1997.

In an episode where Raw returned to the Manhattan Center, the challenge answered on the following week's show with Taz, Mikey Whipwreck, Sabu, Tommy Dreamer, D-Von Dudley, and The Sandman. ECW owner Paul Heyman did a call-in interview on Raw the week after that.

Throughout 1997, further controversial elements emerged with Raw and WWF programming. Memorable moments included Bret Hart cursing profanely at the crowd after losing a Steel Cage match, with commentators apologizing for his foul behavior, before he proceeds in major brawls with Sid, The Undertaker,Steve Austin, and briefly Shawn Michaels. Some of the most notable moments cites the profusely intense feud with The Hart Foundation against Michaels and Austin, which saw Raw develop a memorable episode in which Michaels and Austin beat The British Bulldog and Owen Hart for the WWF Tag Team Championship, and during their post-match attack on Michaels, Austin physically charged a disabled Bret Hart to ward them off. Other events saw the new black street gang Nation of Domination formed, and Michaels D-Generation X "racial graffiti" storyline designed to "implicate Bret Hart's 'The Hart Foundation'", and the "XXX Files" series.

On March 10, 1997, Monday Night Raw officially became Raw is War. The March 17, 1997 episode featured a heated Bret Hart/Vince McMahon ringside altercation (that unknowingly foreshadowed the Montreal Screwjob) with profanity normally not heard on television. Brian Pillman did a series of "XXX Files" segments with Terri Runnels, which further "pushed the envelope". These segments ended prematurely with the September 29, 1997 episode of Raw, after the death of Brian Pillman on October 5, 1997 due to hereditary heart problems.

After WrestleMania XIV in March 1998, which featured Mike Tyson as a ring enforcer, and Shawn Michaels final match up until 2002, the WWF regained the lead in the Monday Night Wars with its new "WWF Attitude" brand, led in particular by rising stars Steve Austin, The Rock, Triple H and Mankind. The classic feud between the villainous WWF Chairman Vince McMahon (who was re-imagined and re-branded from the color commentator into the evil corporal chairman character Mr. McMahon after the real-life Montreal Screwjob incident) and fan favorite Steve Austin caught the imaginations of fans. The April 13, 1998 episode of Raw, headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996.

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